online
Website highlights fresh ingredients, seasonal offerings and recipes and inspiration
Use social media to host a series of demo videos
Visiting chef program creates special menu items and leads cooking classes and demos
Philip Chiang on Top Chef. Challenge contestants to create the next great P.F. Chang’s menu item
Have local chefs visit local morning shows to demo on-trend items from the menu
Seasonal menus give guests experiences to look forward to and reasons to return.
LTO chef-designed menu flights featuring small bites paired with sake, beer or wine.
Facebook contest where users reinvent the signature dish
Offer shareable and rate-able recipes
