McDonald’s Retail Campaigns

Leading retail promotional communications, launching new product campaigns and bringing to life fun and engaging Happy Meal campaigns for all U.S. McDonald’s restaurants.


Role // Senior Art Director
Category // Campaign, Retail, Point-of-Sale, Promotions, Packaging, OOH, Photography

Star Wars Happy Meal

For the first time ever 4 different collectible boxes were produced for 1 campaign. Each focused on a different Jedi principle along with a dark side Darth Vader box that was produced in limited quantities.