McDonald’s Corp Social Branding

At McDonald’s Corporate transparency is everything. We worked with our global communications team to build brand awareness to drive trust and affinity across our social channels. To do this we established a new branding look that would be ownable for the Corporate side of the brand and a tone & voice that resembles our employees…conversational, informative & cheerful. Our goal was to create engaging content that also provided honest information about corporate initiatives. 

This was a huge success! Since the launch of this new strategic approach, followers increased by 126% & the engagement rate increased by 78%.

Role // Creative Director
Category // Brand Identity, Social, Video, Animation

Silver Winner In-House Agency Forum, 2022

Lifestyle Photography

To further evolve the McDonald’s brand it was important to also evolve the photography. We had a series of US and global shoots to do this by capturing more in the moment, real and relatable shots. There was an extra emphasis on Gen Z and capturing their style and group hang mentality. Movement was another key theme, as our restaurants are busy as are our customers who are always on the go.
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Annual Reports

Representing the company, our team was in charge of concepting, designing and the production of McDonald’s annual report. These served as a high-stakes piece that is sent to investors and C-level suites of other Fortune 500 comapnies.
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Role // Creative Director
Category // Design, Collateral