Kellogg’s “PLANT POWERED”

Kellogg’s brings the plant-based nutrition that kids crave with MorningStar Farm products. As Gen Z eats plant-based more than any other generation, they also care more than ever about the environment. We wanted to showcase all the unique recipes that can be created with MorningStar Farm plant-based proteins that will power them through their day.

Role // Associate Creative Director
Category // Campaign, Print, Social, Photography

K-6

Advertising for the K-6 market focused on plant-powering their imagination

Social media kits were provided to schools allowing them to promote on their own channels

7-12

For the older kid market we focused on them being plant-powered through athletics