Bellissimo

Bellissimo is the nation’s leading Italian food service provider, with a full line of authentic ingredients used by more than 30,000 independent pizzerias and Italian restaurants every week. Traditionally, many Italian restaurants stack cans and jars around their dining rooms to show the quality ingredients used to make their lovingly-crafted dishes delicious and beautiful. Our team created a new brand identity and packaging system that better represented the products and the brand that these businesses can proudly display. 

Role // Associate Creative Director, Designer, Illustrator
Category // Brand Identity, Collateral, Website

An entire system was built strategically that could help differentiate between a wide range of products and product portfolios