Arbor Investments

A leader in food & beverage private equity wanted to transform their brand to better communicate what they do. At Arbor the goal is not just to buy companies, but grow them. What better way to show this than to rely on some heritage and history, while also paying homage to the Arbor name. That is how everything from the logomark to the color palette was born…...or in this case…planted.

Role // Associate Creative Director, Designer, Illustrator
Category // Brand Identity, Collateral